News

Windows and websites make a most intoxicating mix

Posted by Louis Devine on

Research tells us that there are currently some two billion websites on the internet, which I am sure you will agree is a rather scary number. A little down on the ‘scary scale’ is the statistic that it is estimated that ‘only’ about 400 million of these are currently active. Whew, that’s a relief, he says with tongue firmly in cheek… I give you these numbers to make a simple point – and it is this: We are all turning to websites to share and promote our products and services; and we all want ours to be a destination website,...

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It’s in the signs…ignore them at your peril

Posted by Louis Devine on

If someone strolled up to you, grabbed your attention and told you that water is wet, you’d be taken aback, immediately questioning the mind of this person so keen to share information that we all know is obvious.  It’s a given, there’s no wavering, no scepticism, we all accept it as a concrete cold fact. There’s another fact of similar veracity that, sadly, doesn’t enjoy the same unanimous patronage and has its fair share of doubting Thomas’ – and it’s this: signage brings in sales. But don’t take my word, take the findings of a survey commissioned by global giant...

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QR in control to coax prospects further down the conversion funnel

Posted by Louis Devine on

As Aussies, we are very much up there with the world’s best when it comes to innovative thinking, to pushing the envelope, to embracing new technologies and, in many instances, creating them in our relentless pursuit of smart solutions to life’s challenges.  In fact – and using boxing parlance – our ingenuity has us viewed by the rest of the world as a nation that often punches well above its weight. From the quick fix “she’ll be right, mate” remedy for a multitude of daily tribulations to the game-changing technology of the flight data and cockpit voice recorder – or...

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